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Understanding how prospective university students first learnt of Central Queensland University

หน่วยงาน Central Queensland University, Australia

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ชื่อเรื่อง : Understanding how prospective university students first learnt of Central Queensland University
นักวิจัย : Hartley, Nicole. , Dobele, Angela. , Bell, Philip.
คำค้น : Central Queensland University , TBA , Universities and colleges , Continuing education , Web sites. , 740301 Higher education , 330305 Teacher Education: Higher Education , 720401 Marketing , 720403 Management , Marketing -- Higer education -- Universities
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2549
อ้างอิง : http://hdl.cqu.edu.au/10018/6362 , cqu:26 ,
ที่มา : Hartley, N., Deobele, A., and Bell, P. (2006). Understanding how prospective university students first learnt of Central Queensland University. In D. Orr, F. Nouwens, C. Macpherson, R. E. Harreveld, & P. A. Danaher (Eds.), Lifelong learning: partners, pathways, and pedagogies. Keynote and refereed papers from the 4th International Lifelong learning Conference (pp.128-132). Rockhampton: Central Queensland University Press. http://hdl.cqu.edu.au/10018/6362
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Lifelong learning : partners, pathways, and pedagogies : keynote and refereed papers from the 4th International Lifelong Learning Conference, Yeppoon, Central Queensland, Australia, 13-16 June 2006 p. 128-132 5 p. Refereed 1921047216 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This research was designed to provide an initial investigation of the media by which students learn about universities, and the potential implications of this on advertising and promotions spending in a competitive tertiary environment. The results highlight the important role of paid advertising, specifically, the university’s website and commercial advertising, as the most common means for domestic prospective students to first learn of Central Queensland University.

บรรณานุกรม :
Hartley, Nicole. , Dobele, Angela. , Bell, Philip. . (2549). Understanding how prospective university students first learnt of Central Queensland University.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Hartley, Nicole. , Dobele, Angela. , Bell, Philip. . 2549. "Understanding how prospective university students first learnt of Central Queensland University".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Hartley, Nicole. , Dobele, Angela. , Bell, Philip. . "Understanding how prospective university students first learnt of Central Queensland University."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print.
Hartley, Nicole. , Dobele, Angela. , Bell, Philip. . Understanding how prospective university students first learnt of Central Queensland University. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.