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A generalized stereotypical trust model

หน่วยงาน Nanyang Technological University, Singapore

รายละเอียด

ชื่อเรื่อง : A generalized stereotypical trust model
นักวิจัย : Fang, Hui , Zhang, Jie , Sensoy, Murat , Thalmann, Nadia Magnenat
คำค้น : DRNTU::Engineering::Computer science and engineering.
หน่วยงาน : Nanyang Technological University, Singapore
ผู้ร่วมงาน : -
ปีพิมพ์ : 2555
อ้างอิง : Fang, H., Zhang, J., Sensoy, M., & Thalmann, N. M. (2012). A generalized stereotypical trust model. 2012 IEEE 11th International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom), pp.698 - 705. , http://hdl.handle.net/10220/16872 , http://dx.doi.org/10.1109/TrustCom.2012.29
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Stereotypical trust modeling can be adopted by a buyer to effectively evaluate trustworthiness of a seller who has little or no past experience in e-marketplaces. The buyer forms trust stereotypes based on her past experience with other sellers. However, when the buyer has limited past experience with sellers, the formed stereotypes cannot accurately reflect her trust evaluation towards sellers. To address this issue, we propose a novel generalized stereotypical trust model. Specifically, we first build a semantic ontology to represent hierarchical relationships among seller attribute values. We then propose a fuzzy semantic decision tree (FSDT) learning method to construct trust stereotypes that generalizes over seller non-nominal attributes by splitting their values in a fuzzy manner, and generalizes over nominal attributes by replacing their specific values with more general terms according to the ontology. Experimental results confirm that our proposed model can more accurately measure the trustworthiness of sellers in simulated e-marketplaces where buyers have limited experience with sellers.

บรรณานุกรม :
Fang, Hui , Zhang, Jie , Sensoy, Murat , Thalmann, Nadia Magnenat . (2555). A generalized stereotypical trust model.
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Fang, Hui , Zhang, Jie , Sensoy, Murat , Thalmann, Nadia Magnenat . 2555. "A generalized stereotypical trust model".
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Fang, Hui , Zhang, Jie , Sensoy, Murat , Thalmann, Nadia Magnenat . "A generalized stereotypical trust model."
    กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2555. Print.
Fang, Hui , Zhang, Jie , Sensoy, Murat , Thalmann, Nadia Magnenat . A generalized stereotypical trust model. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2555.