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News sharing in social media : the effect of gratifications and prior experience

หน่วยงาน Nanyang Technological University, Singapore

รายละเอียด

ชื่อเรื่อง : News sharing in social media : the effect of gratifications and prior experience
นักวิจัย : Lee, Chei Sian , Ma, Long
คำค้น : -
หน่วยงาน : Nanyang Technological University, Singapore
ผู้ร่วมงาน : -
ปีพิมพ์ : 2554
อ้างอิง : Lee, C. S.,& Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331-339. , 0747-5632 , http://hdl.handle.net/10220/13125 , http://dx.doi.org/10.1016/j.chb.2011.10.002
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : Computers in human behavior
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Recent events indicate that sharing news in social media has become a phenomenon of increasing social, economic and political importance because individuals can now participate in news production and diffusion in large global virtual communities. Yet, knowledge about factors influencing news sharing in social media remains limited. Drawing from the uses and gratifications (U&G) and social cognitive theories (SCT), this study explored the influences of information seeking, socializing, entertainment, status seeking and prior social media sharing experience on news sharing intention. A survey was designed and administered to 203 students in a large local university. Results from structural equation modeling (SEM) analysis revealed that respondents who were driven by gratifications of information seeking, socializing, and status seeking were more likely to share news in social media platforms. Prior experience with social media was also a significant determinant of news sharing intention. Implications and directions for future work are discussed.

บรรณานุกรม :
Lee, Chei Sian , Ma, Long . (2554). News sharing in social media : the effect of gratifications and prior experience.
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Lee, Chei Sian , Ma, Long . 2554. "News sharing in social media : the effect of gratifications and prior experience".
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Lee, Chei Sian , Ma, Long . "News sharing in social media : the effect of gratifications and prior experience."
    กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2554. Print.
Lee, Chei Sian , Ma, Long . News sharing in social media : the effect of gratifications and prior experience. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2554.