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Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.

หน่วยงาน Nanyang Technological University, Singapore

รายละเอียด

ชื่อเรื่อง : Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.
นักวิจัย : Chew, Wen Jing. , Lim, Xinyi. , Loh, Cheryl. , Quee, Yan Jing.
คำค้น : DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns.
หน่วยงาน : Nanyang Technological University, Singapore
ผู้ร่วมงาน : -
ปีพิมพ์ : 2554
อ้างอิง : Chew, W. J., Lim, X., Loh, C., & Quee, Y. J. (2011). Unplug! World Wider Than WWW : a Campaign Addressing Internet Dependency Amongst Youth in Singapore. Final year project report, Nanyang Technological University. , http://hdl.handle.net/10220/7463
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : -
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

In recent years, Internet Dependency has been recognised as a growing problem in many countries. However, there seemed to be a lack of concrete programmes addressing the issue amongst tertiary students in Singapore. Considering that Singapore is one of the most highly wired countries in the world, the prevalence of an excessive dependence on the Internet poses a significant threat to the physical and psychological well-being of local youth. This convinced four undergraduates to embark on a campaign, titled Unplug!, to raise awareness about Internet Dependency and the importance of moderating one’s time online.Built on the concepts of self-evaluation and peer influence, Unplug! followed a strategic three-step process to reach out to undergraduates in Singapore. Interactive programmes, interesting collaterals and a consistent media presence were utilised to encourage youth to embrace a world wider than the World Wide Web.

บรรณานุกรม :
Chew, Wen Jing. , Lim, Xinyi. , Loh, Cheryl. , Quee, Yan Jing. . (2554). Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore..
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Chew, Wen Jing. , Lim, Xinyi. , Loh, Cheryl. , Quee, Yan Jing. . 2554. "Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.".
    กรุงเทพมหานคร : Nanyang Technological University, Singapore.
Chew, Wen Jing. , Lim, Xinyi. , Loh, Cheryl. , Quee, Yan Jing. . "Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.."
    กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2554. Print.
Chew, Wen Jing. , Lim, Xinyi. , Loh, Cheryl. , Quee, Yan Jing. . Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2554.