ridm@nrct.go.th   ระบบคลังข้อมูลงานวิจัยไทย   รายการโปรดที่คุณเลือกไว้

Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang
นักวิจัย : T. Ramayah, T. Ramayah , Muhamad Jantan, Muhamad Jantan , Mohd Noor, Mohd Nasser , Koay, Pei Ling
คำค้น : HD28-70 Management. Industrial Management
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2546
อ้างอิง : http://eprints.usm.my/35614/1/AAMJ_8%2D2%2D1.pdf , T. Ramayah, T. Ramayah and Muhamad Jantan, Muhamad Jantan and Mohd Noor, Mohd Nasser and Koay, Pei Ling (2003) Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang. Asian Academy of Management Journal (AAMJ), 8 (2). pp. 1-29. ISSN 1394-2603
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://web.usm.my/aamj/8.2.2003/AAMJ%208-2-1.pdf , http://eprints.usm.my/35614/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This is a study about Internet banking acceptance in Malaysia. Due to the impending liberalization, Malaysian banks are desperately embracing this new distribution channel to prepare themselves for the competition which is looming in the near future. Although the awareness level is high, this has not translated into actual use as only 23% have had some Internet banking experience. Security, availability of infrastructure and complexity of technology were main concerns reported by the respondents which is hindering the migration from traditional banking to Internet banking. In terms of external variables only prior experience and external pressure has been found to influence the intention to use. Perceived ease of use and perceived usefulness has been found to be significantly related to intention and perceived usefulness has been found to be a better predictor of intention to use compared to ease of use. In short it can be concluded that perceived usefulness is the driver of the intention to use Internet banking. The implications of this research is further explored.

บรรณานุกรม :
T. Ramayah, T. Ramayah , Muhamad Jantan, Muhamad Jantan , Mohd Noor, Mohd Nasser , Koay, Pei Ling . (2546). Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
T. Ramayah, T. Ramayah , Muhamad Jantan, Muhamad Jantan , Mohd Noor, Mohd Nasser , Koay, Pei Ling . 2546. "Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
T. Ramayah, T. Ramayah , Muhamad Jantan, Muhamad Jantan , Mohd Noor, Mohd Nasser , Koay, Pei Ling . "Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2546. Print.
T. Ramayah, T. Ramayah , Muhamad Jantan, Muhamad Jantan , Mohd Noor, Mohd Nasser , Koay, Pei Ling . Receptiveness Of Internet Banking By Malaysian Consumers: The Case Of Penang. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2546.