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Design approach for customers experience in services

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Design approach for customers experience in services
นักวิจัย : Mohd Yusoff, Saiful Bahari , Majid, Ahmad Zuhairi Abdul , Shaari, Hjh. Nazlina , Abdul Rahman, Hj. Khirul Aidil Azlin
คำค้น : NX1-820 Arts in general
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2554
อ้างอิง : http://eprints.usm.my/28263/1/Full_paper_ICACA2011_AhmadZuhairi.pdf , Majid, Ahmad Zuhairi Abdul and Shaari, Hjh. Nazlina and Abdul Rahman, Hj. Khirul Aidil Azlin and Mohd Yusoff, Saiful Bahari (2011) Design approach for customers experience in services. In: International Service Innovation Design Conference, 6 - 7 July 2011, Sarawak, Malaysia. (Submitted)
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://eprints.usm.my/28263/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

In this paper, we examine customers’ behavior that influenced service provider’s evaluation of experience received. The method used in this research was a collection of quantitative data. A set of questionnaire was constructed through an analysis of keywords from literature reviews employing the KJ method. In order to fulfill the objective of this research, quantitative data was gathered from a survey to see how Malaysian customers perceive the automotive service centers. Service centers were selected from different brand names or car manufacturers. Each manufacturer represented by one biggest service center that they have in Malaysia. Statistical output from this case study analyzed to form a model that can represent a new strategy for service design development. This paper also shows the evaluation of proposals and models created through interviews with service related personnel.

บรรณานุกรม :
Mohd Yusoff, Saiful Bahari , Majid, Ahmad Zuhairi Abdul , Shaari, Hjh. Nazlina , Abdul Rahman, Hj. Khirul Aidil Azlin . (2554). Design approach for customers experience in services.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Mohd Yusoff, Saiful Bahari , Majid, Ahmad Zuhairi Abdul , Shaari, Hjh. Nazlina , Abdul Rahman, Hj. Khirul Aidil Azlin . 2554. "Design approach for customers experience in services".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Mohd Yusoff, Saiful Bahari , Majid, Ahmad Zuhairi Abdul , Shaari, Hjh. Nazlina , Abdul Rahman, Hj. Khirul Aidil Azlin . "Design approach for customers experience in services."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2554. Print.
Mohd Yusoff, Saiful Bahari , Majid, Ahmad Zuhairi Abdul , Shaari, Hjh. Nazlina , Abdul Rahman, Hj. Khirul Aidil Azlin . Design approach for customers experience in services. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2554.